The key to selling smarter, not harder is a combination of building strong relationships and looking at the sales process from your customer’s point of view.
Explore latent needs – Up your sales by familiarizing yourself with your customers’ latent needs and figuring out how those needs fit with what you have to offer.
Alleviate doubt – Add credibility and remove any doubt in your products or services by providing case studies and testimonials to your customers.
Be mindful of budgets – Price is a concern for every business, so finding ways to accommodate a budget goes a long way when increasing your personal credibility.
Explain the consequences – If explaining the benefits of what you’re selling doesn’t work, try outlining the consequences of inaction to prompt a sale.
Inform your customers – Try email marketing with a bulleted list of benefit to establish a baseline of knowledge and open the door for a follow-up phone call.
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